• Who is the Target Student?

    The target student for Healthcare-Revealed is a Subject Matter Expert at their discipline (e.g.,marketing communications, finance, underwriting, HR, sales, etc.) BUT

    • Does not yet fully understand the Healthcare industry

    • Performs their role, however, might not grasp how their job fits into the enterprise

    • Could deliver even better results if they were able to see the “big picture”

    • Is usually early to mid-career

    • Works for a company that is not big enough to have its own Learning and Development team

    • OR works for a company with an L&D team, but they do not have a Healthcare training expert

  • What makes Healthcare Revealed Unique?

    Unlike other corporate trainers, I combine three unique skills onto one product offering:

    1. I understand the training needs of my students. I know what they need to learn about the Healthcare industry to be able to do their jobs effectively and efficiently.

    2. I build training material that is better than anything you will find from expensive consultants.

      1. Relevant – The most important, significant, and essential topics on the Healthcare Industry

      2. Fact Based – Unbiased, fair, balanced

      3. User friendly – Easy to follow, easy to understand, concise, to the point.

    3. I deliver the training with passion and energy. My sessions are exciting and interesting. Don’t take my word…read the verbatim student responses.

Pricing

Course Descriptions

Click here for a printable PDF

Evolution of Healthcare in the United States

 

Explore how the Healthcare Industry has evolved from the 18th century to 2021 and Covid.  I will reveal two interconnected stories in this class.  First, the incredible increase in life span – from roughly 35 to 79.  Second, how the Healthcare industry grew into the largest segment of our economy today.  

Why does the US spend so much on Healthcare?

 

Something is not right with this picture… We spend more money on healthcare than any other country, but we have the shortest lifespan.   This class will reveal the four driving forces – Unhealthy behaviors, an aging population, Rx costs, and our unique Healthcare system.

Racial and Economic Disparities in Healthcare

 

Let’s go beyond the headlines and reveal the facts about disparities in healthcare.   Is the issue access to care, provider practice patterns, social and economic challenges, systemic racism… or all the above?

The Employer Sponsored Health Insurance Market

 

Most Americans have Health Insurance from an employer. I will reveal how this system works, how it has evolved over the decades, and where it might go in the future.

Traditional Medicare and Medicare Advantage 

 

When we turn 65, we all have a choice… Traditional Medicare or Medical Advantage.   Most people today chose Medicare Advantage.  I will reveal the true differences between these two programs, and the consumer decision making process.

Medicaid, The Individual Market and the Uninsured

 

The Affordable Care Act transformed Medicaid and the Individual market.   This class will reveal how these programs work – and why they were not able to achieve the goals of the Affordable Care Act.  Why are there still so many uninsured in this country?

Healthcare Buyer Landscape

 

There are three Healthcare buyers… Brokers that act as sales intermediaries, Employers that purchase on behalf of their employees, and the ultimate consumer end user.   I will breakdown this complex ecosystem and reveal how the market operates. 

Healthcare Competitive Landscape

 

In this class I will reveal the top line strategy for the major players in the healthcare space.  What are their target markets?  What is their value proposition?  What bets are they making on their future growth?

Generational Shifts

 

There are six generations living today -- Greatest, Silent, Baby Boomers, Gen X, Millennials and Gen Z.   I will reveal the transformative shifts that have occurred across the generations… working patterns, family life, social behavior and technology, demographics, and wealth.

Medical Insurance

 

HMO, PPO, Deductible, Consumer Directed Health Care, Lifestyle programs… What does it all mean!   I will reveal the basics of Medical Insurance, so you can understand how it works.

Dental Insurance

 

Did you know that most people use their Dental Insurance plan more often than their Medical Insurance Plan?  Let me reveal how Dental Insurance is both similar and very different from Medical Insurance.

Pharmacy Insurance

 

Drug coverage is perhaps the least understood product in the Health Insurance industry.  It has strange features like Generic vs Brand, and Retail vs Home Delivery.  I will reveal how Pharmacy Insurance works and the role of the Pharmacy Benefit Manager.

The Healthcare Delivery System

 

In this class I will reveal the fascinating history of the Healthcare delivery system.  It has evolved from Indemnity (no network) to managed care to integrated delivery systems.   And what will the future hold?

How do we pay for Healthcare?

 

When we think of healthcare we think of Insurance.  But I will reveal in this class how most Americans are covered by Self Insured plans.  I will explore the financial and strategic differences between Insured and Self-Insured healthcare.

How do Healthcare companies make money?

 

The equation is simple…Revenue minus cost of goods sold minus expenses = profit.  In this class I will reveal how that equation works in the healthcare industry.   I will also explore the most common financial formulas, and what companies do with their profits.

How Healthcare companies obtain market insights?

 

The first step in the healthcare marketing process is to obtain market insights.   This class will reveal how that happens in the healthcare industry.  I will dig into concepts like free secondary research, Net Promoter Scores and Business to Business Databases.

How to create Healthcare Business Intelligence

 

The second step in the healthcare marketing process is to transform the market insights into business intelligence.  I will reveal how to build business intelligence – Internal intelligence about your organization, and external intelligence about the marketplace.

How to articulate Healthcare Marketing Strategy:  Part One

 

The final step in the healthcare marketing process is to create the marketing strategy. In part one, I will reveal how to synthesize the business intelligence using tools like a SWOT or the Five Forces Model.  Synthesis enables the critical decisions that come in part two and three.

How to articulate Healthcare Marketing Strategy:  Part Two

 

Marketing strategy answers two key questions.  In part two, I reveal the first question… where do I want to play?   The answer should include a combination of geography, buyer type, product, funding, and distribution channel.

How to articulate Healthcare Marketing Strategy:  Part Three

 

In this class, I reveal the second basic question in building a marketing strategy…how I win in the marketplace.  Why will a potential customer choose me and not the competition?   The answer will include your product, pricing, sales distribution, and communications plan.